Job Title: VP, Integrated Marketing Strategy
Company: Material
Industry: Brand / customer experience, channel mktg, advertising
Mentor Since: Fall 2021
Will Mentor: Early Career MBA
Profile
Background
Job Description
I lead our integrated marketing practice - brand and marketing strategy, paid media and search, social media, SEO, CRM and Loyalty, and creative. Partnering with other practice leaders across strategy and insights, brand tracking and measurement, technology, design and data and analytics, we build solutions for clients to deliver customer experience and engagement.
Company Description
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-centric business models and experiences + deploy measurement systems – to build transformational relationships between businesses and the people they serve.
Employment History
For more than two decades, I have worked with marketing and communications agencies of all kinds, from advertising, to channel and content, to marketing. Throughout my career, I have gained extensive expertise in marketing across the customer journey, advertising, and customer retention/acquisition, among other specialties. Before WE, I worked with clients such as Amazon, AWS, Acer Computers, Fair Isaac, HP, Intel, Microsoft, Salesforce, T-Mobile, and more – designing strategies and consulting for customer advocacy programs, global go-to-market and advertising efforts, direct-to-customer marketing, and ecommerce channel strategy.
Education
MBA - Seattle University BA - Marketing and Finance - St Martin's University
Mentoring Objectives & Scope
Having managed, mentored and coached individuals, teams, and departments for years, I will work with you in whatever way best supports you. I have an agile approach and know that one size does not fit all. I’m a solution-oriented thinker and love to break down barriers, help solve problems, and create plans for growth and change. I can help with goal development/refinement, growth action plans, navigating conversations and situations, etc. My expectation is that you are clear on what you’re looking for from a mentor, know what you’re after and/or what will support you, and that you maintain your commitments.
When and where do you hold meetings with your students?
A mixture of in-person and virtual.