Demonstrate critical thinking and analytical skills.
Demonstrate competent oral and written communication skills.
Demonstrate competent leadership skills.
Demonstrate understanding of the body of knowledge encompassed by the UG Business Foundation courses.
Marketing (MKTG)
Students will show excellent communication skills.
Students will understand and be able to apply the "marketing concept".
Students will understand and be able to apply the principles of segmentation, targeting, positioning, and differentiation as keys to marketing strategy.
