From Seattle University's 2023-2024 Undergraduate Catalog.
All undergraduate courses are 5 credits, unless otherwise noted.
Syllabi information is for reference only; information may not be current.
Survey of institutions and essential functions in the marketing system. Analysis of the marketing mix; product, place, promotion, and price strategies. (Offered fall, winter, spring)
Prerequisites: advanced standing in the Albers School
Application of behavioral sciences to explore consumer and organizational decision-making processes. Study the information processing of consumers, the effects of environmental and behavioral influences, and the nature of organizational structure effects on buying.
Prerequisite: MKTG 3500
Business firms' methods of communications to their markets and publics. Analysis of the promotional mix; personal selling, advertising, sales promotion and publicity. Promotion strategies.
Prerequisite: MKTG 3500
This course focuses on developing sport and entertainment marketing strategies and campaign architecture by generating marketing insights from the external, organizational, and customer environments to create long-term loyalty relationships and to build a strong brand.
Prerequisite: MKTG 3500
Covers the major managerial, functional, institutional, and environmental dimensions of exchange transactions involving marketing organizations and ultimate consumers.
Prerequisite: MKTG 3500
Introduces the basic concepts and techniques used to design transportation and logistics networks, including characteristics of common carriers, rate making, warehouse function and location, traffic management, and traffic law.
Prerequisite: MKTG 3500
This course introduces the principles, concepts and techniques of personal selling, with an emphasis on embracing the “marketing concept”. Because it focuses on selling oneself and one’s ideas the course is appropriate for all majors. Multiple teaching and learning techniques are used - lecture, discussion, considerable student work, both individual and small group work, case studies and speakers.
Prerequisite: MKTG 3500
This course covers management of the sales component of a firm’s marketing program. It emphasizes the relationship between sales management and marketing strategy and develops an understanding of basic sales management functions within the firm’s strategy and organization, formation of a sales staff, management of sales activities, motivation and evaluation of sales performance.
Prerequisite: MKTG 3500
This course provides a practical introduction to the field of Marketing 2.0 – word of mouth, social media, and mobile device marketing as well as an overview of their strategic role in overall marketing management. Recent developments in blogging, consumer-generated content, viral messaging, and such social media tools as YouTube, Twitter, LinkedIn, Facebook have fundamentally changed the relationship between marketers and consumers. Students will learn how to use these tools to operationalize marketing principles. The course includes hands-on projects to develop a word of mouse campaign and live blogging experience.
Prerequisite: MKTG 3500
Purpose, methods, and techniques of marketing research.
Prerequisites: ECON 3100, MKTG 3500
This course applies the marketing skills and concepts from earlier courses and is intended as a marketing “capstone”. The course typically is based around a “real world” project, done on a consulting basis with a local firm. Ideally, students have had all or most of their marketing electives prior to taking 4520. Permission from the instructor is required.
Prerequisites: MKTG 3500, ACCT 2310, MKTG 3510, MKTG 4510 (one of MKTG 3510 and MKTG 4510 may be taken in the same quarter as MKTG 4520).
Brand Management is an undergraduate elective course designed for Marketing majors. The course examines organizational branding decisions with an emphasis on the consumer psychological principles that influence the success of branding. It is designed to develop students’ appreciation of customer-based brand equity and their ability to build, measure, and manage brand equity. Marketing Majors Only.
Prerequisite: MKTG 3500
Fits the interests of those who seek an introductory course to learn about effective practices for bringing new products to market. It addresses the entire new product development process within the context of a strategic marketing framework. Topics include new product development strategy, idea generation and evaluation, organization and design, time-to-market, design and development team management, forecasting for new products, market entry decision, and marketing launch strategy.
Prerequisite: MKTG 3500
In this course, you will learn analytical techniques and statistical models that can help enhance business decision making by converting data to insights. More importantly, the goal of this course is to remove any fear of data analysis and increase your comfort level with analyzing databases commonly used in marketing.
Prerequisites: MKTG 3500, ECON 3100
Analyzes issues important in marketing in multiple foreign environments. Addresses market segmentation, product design, promotional strategies, pricing strategies in the face of changing exchange rates, media choice, and the importance of cultural differences. Offered every other year.
Prerequisite: MKTG 3500
This course explores the variety of ways that marketing is involved with social issues. Student and faculty examine the roles of marketing in creating or exacerbating social problems as well as its role in relieving them. Topics may vary but typically include materialism, energy and the environment, consumer privacy, sustainable business. Controversial products (tobacco, alcohol, guns, etc), and specific issues related to product, price promotion, and distribution. Classroom activities consist of discussion, case analyses, and guest speaker presentations. The course includes a service learning project.
Prerequisite: MKTG 3500
A dramatic new form of marketing is emerging. Recent years have witnessed the use of such terms as subversive marketing, disruptive marketing, guerilla marketing , and others. Each reflects an alternative approach to conventional marketing. This course represents an attempt to bring together these perspectives by providing an integrative framework called "entrepreneurial marketing." The course addresses issues of leveraging resources, creative and innovative marketing tactics, and other issues to help make new firms competitive.
Prerequisite: MKTG 3500, or the equivalent.
This course explores the link between consumption and happiness, or subjective assessments of well-being. A primary goal of the course is to provide students with tools to increase their personal happiness levels by exposing them to recent advances in behavioral science on the determinants of a fulfilling and happy life.
Prerequisite: MKTG 3500
In order to cope successfully with the current and future business, societal, and ecological challenges, modern organizations are adopting more sustainable business marketing practices. In doing so, they will be at a competitive advantage and will reap the many benefits that accrue from demonstrating leadership in this arena.
Prerequisite: MKTG 3500
See administrative office for prerequisites and course descriptions. (2 - 5 credits)
The study of international marketing in the context of a foreign country. Course will include travel to the country to observe activities and conditions and to meet with representatives of businesses and other institutions. Location of tour can vary. Check with the department for details.
(0 - 5 credits)
For more about internships, visit the Albers Career Center
(1 - 5 credits)
(1 - 5 credits)