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Is Eco-Friendly Unmanly? The Green-Feminine Stereotype And Its Effect On Sustainable Consumption

Marketing | Albers School of Business and Economics

Mathew Isaac, PhD

Journal Article

Journal of Consumer Research, 43(4), 567-82

Brough, A. R., Wilkie, J. E. B., Ma, J., Isaac, M. S., & Gal, D. (2016, December)

Oxford Academic

  • LSAP Goal 1 Response to the Cry of the Earth
    LSAP 1 Response to the Cry of the Earth
  • LSAP Goal 3 Ecological Economics
    LSAP 3 Ecological Economics
  • LSAP Goal 4 Adoption of Sustainable Lifestyles
    LSAP 4 Adoption of Sustainable Lifestyles
  • 5 Gender Equality
    SDG 5 Gender Equality
  • 12 Responsible Consumption and Production
    SDG 12 Responsible Consumption

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901 12th Avenue, Hunthausen (HUNT) 122
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seattleu.edu/cejs/
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