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Marketing Sustainability Through Sport: Testing The Sport Sustainability Campaign Evaluation Model

Marketing/Sports Business | Albers School of Business and Economics

Galen Trail, PhD

Journal Article

European Sport Management Quarterly, 20(2), 109-129

Trail, G. T., & McCullough, B. (2020)

Taylor & Francis Online

  • LSAP Goal 1 Response to the Cry of the Earth
    LSAP 1 Response to the Cry of the Earth
  • LSAP Goal 3 Ecological Economics
    LSAP 3 Ecological Economics
  • LSAP Goal 4 Adoption of Sustainable Lifestyles
    LSAP 4 Adoption of Sustainable Lifestyles
  • 3 Good Health and Well Being
    SDG 3 Good Health
  • 8 Decent Work and Economic Growth
    SDG 8 Economic Growth
  • 12 Responsible Consumption and Production
    SDG 12 Responsible Consumption
  • 13 Climate Action
    SDG 13 Climate Action
  • 14 Life Below Water
    SDG 14 Below Water
  • 15 Life on Land
    SDG 15 On Land

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Center for Environmental Justice and Sustainability
901 12th Avenue, Hunthausen (HUNT) 122
Seattle, WA 98122
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cejs@seattleu.edu
seattleu.edu/cejs/
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