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Sport Sustainability Marketing Campaign Strategy: Addressing Communication, Marketing, And Business Goals

Management | Albers School of Business and Economics

Brian McCullough, PhD

Conference Presentation

Summer American Marketing Association Conference, San Francisco, CA

Trail, G. T., & McCullough, B. P. (2017, August)

No valid subject provided

  • LSAP Goal 1 Response to the Cry of the Earth
    LSAP 1 Response to the Cry of the Earth
  • LSAP Goal 3 Ecological Economics
    LSAP 3 Ecological Economics
  • LSAP Goal 4 Adoption of Sustainable Lifestyles
    LSAP 4 Adoption of Sustainable Lifestyles
  • LSAP Goal 7 Community Resilience and Empowerment
    LSAP 7 Community Resilience and Empowerment
  • 3 Good Health and Well Being
    SDG 3 Good Health
  • 8 Decent Work and Economic Growth
    SDG 8 Economic Growth
  • 9 Industry, Innovation and Infrastructure
    SDG 9 Industry
  • 11 Sustainable Cities and Communities
    SDG 11 Sustainable Cities
  • 12 Responsible Consumption and Production
    SDG 12 Responsible Consumption
  • 13 Climate Action
    SDG 13 Climate Action
  • 14 Life Below Water
    SDG 14 Below Water
  • 15 Life on Land
    SDG 15 On Land

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Center for Environmental Justice and Sustainability
901 12th Avenue, Hunthausen (HUNT) 122
Seattle, WA 98122
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cejs@seattleu.edu
seattleu.edu/cejs/
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