Business and Ethics / People of SU / Science / Technology and Health

Tech Bowl 2022

February 16, 2022

Football player wearing helmet stands in center. Text reads What Will Be the Best Tech Ads of the Big Game? Tech Bowl 2022. Albers School of Business and Economics and GeekWire logos at bottom of image.

Image credit: Albers School of Business and Economics

Join Albers and GeekWire virtually on Feb. 17 as they dissect the 2022 Super Bowl’s best tech commercials.

For nearly a decade, the Albers School of Business and Economics’ Marketing Professor Mathew Isaac has been rating Super Bowl ads using the ADPLAN framework devised by professors at Northwestern University’s Kellogg School of Management. This year, he and Assistant Marketing Professor Jennifer Hong will turn their analytical eyes on ads from tech brands. 

Learn more and register for the virtual event here.